End Child Poverty in California
Partner Toolkit

End Child Poverty in California is a statewide education campaign to raise public awareness about the crisis levels of child poverty in California. This non-partisan campaign asks the public to raise awareness amongst their friends and networks, and to support public policy, partnerships, and community efforts that will work to dramatically reduce child poverty in our state.

Make sure your organization gets our campaign updates and breaking news via email:

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Creative Content

Follow along with the day-to-day issues by following our campaign across social media channels. Tag us in posts and we will be sure to like, share, and tag you as well:
    1. A child’s future shouldn’t be decided before she even opens her eyes. We stand with @EndChildPovCA in the fight to give ALL kids the chance to succeed. Together, we can and must do better. Join the movement. http://www.endchildpovertyca.org/signup/ 
    1. Excited to partner with @EndChildPovCA to fight for the 2 million kids in CA living in poverty. The wealthiest state in the country should not have the worst child poverty — it is unacceptable. Join us in the fight to #endchildpoverty http://www.endchildpovertyca.org
    2. If you agree that every child deserves a chance at a good life, join the campaign to #endchildpoverty in CA. We’ve partnered with @EndChildPovCA to raise awareness about the child poverty crisis in our state and build a community of support to push for change. http://www.endchildpovertyca.org
    3. Change happens when we all come together to fight for what’s right. That’s why we joined the @EndChildPovCA campaign. We’re developing a comprehensive plan to #endchildpoverty in California and create a better future for 2 million children. Will you join us? http://www.endchildpovertyca.org
    4. It’s time we all came together and did something about the #childpoverty crisis in California. 1 in 5 kids in the wealthiest state in America lives in poverty — that is unacceptable. Join us in the campaign to @EndChildPovCA! http://www.endchildpovertyca.org/
    1. If you agree that every child deserves a chance at a good life, join the campaign to #endchildpoverty in CA. We’ve partnered with @EndChildPovCA to raise awareness about the child poverty crisis in our state and build a community of support to push change.
    2. Excited to partner with @EndChildPovCA to fight for the 2 million kids in CA living in poverty. The wealthiest state in the country should not have the worst child poverty — it is unacceptable. Join us in the fight to #endchildpoverty.
    3. Change happens when we all come together to fight for what’s right. That’s why we joined the @EndChildPovCA campaign. We’re developing a comprehensive plan to #endchildpoverty in California and create a better future for 2 million children. Will you join us?
    1. If you agree that every child deserves a chance at a good life, join the campaign to #endchildpoverty in CA. We’ve partnered with @EndChildPovCA to raise awareness about the child poverty crisis in our state and build a community of support to push change. http://www.endchildpovertyca.org
    2. Excited to partner with @EndChildPovCA to fight for the 2 million kids in CA living in poverty. The wealthiest state in the country should not have the worst child poverty — it is unacceptable. Join us in the fight to #endchildpoverty http://www.endchildpovertyca.org
    3. Anyone who believes in #socialjustice and #equality should join the @EndChildPovCA campaign. This is the fight for our future—and for 2 million kids in California. #endchildpoverty http://www.endchildpovertyca.org
  • In this section you’ll find specific graphics and copy around some of the key issue-areas our campaign is focused on:

    1. Foster Care:


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    Foster care and poverty are linked, and the effects can be devastating. By addressing poverty, we can prevent a host of negative outcomes for kids before they even happen. That’s one reason we joined the #endchildpoverty campaign. Check it out: [tag for FB: @endchildpovca, tag for Twitter: @endchildpovca, tag for Instagram: @endchildpovca]

    2. Responsibility:


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    Children living in poverty—and there are about 2 million in California—don’t always have a voice in statewide politics, but you do. Speak up for our most vulnerable Californians and make their voices heard. #endchildpoverty [tag for FB: @endchildpovca, tag for Twitter: @endchildpovca, tag for Instagram: @endchildpovca]

    3. Mini-campaign—Head and the Heart:

    We know how to #endchildpoverty in CA. It’s not just the right thing to do, it’s the smart thing to do. Check out our partner [tag for FB: @endchildpovca, tag for Twitter: @endchildpovca, tag for Instagram: @endchildpovca]’s campaign to find out why. http://headandtheheart.org/

    4. Crime and Public Safety:


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    Do you want safer cities, schools, streets?
    Good news: There’s a solution for that. Reduce child poverty.

    Join us in the fight to #endchildpoverty in California. Follow our partner [tag for FB: @endchildpovca, tag for Twitter: @endchildpovca, tag for Instagram: @endchildpovca] and visit http://www.endchildpovertyca.org/ for more info.

    Carousel Video:

    Video: Download Video

    Crime costs taxpayers a fortune—money that is much better invested in our kids. Smart investments to fight child poverty will reduce crime and save taxpayers money. This is just one of the reasons we joined the #endchildpoverty campaign. Follow [tag for FB: @endchildpovca, tag for Twitter: @endchildpovca, tag for Instagram: @endchildpovca] to learn more!

  • Partnership Introduction email:

    California, the wealthiest state in the union, has the worst child poverty rate in the country. And we like to think we’re so progressive.

    We will no longer tolerate the status quo, and today we’re announcing a partnership with End Child Poverty in California — a campaign from the anti-poverty organization GRACE. They have been working with academics, lawmakers, service providers, and people experiencing poverty to develop effective solutions to the problem.

    Sign up, follow them on social media, and get ready to take action:
    [Signup] http://www.endchildpovertyca.org/signup/
    [social buttons:
    Facebook: https://www.facebook.com/endchildpovca/
    Twitter: https://twitter.com/EndChildPovCA
    Instagram: https://www.instagram.com/endchildpovca/]

    We can help by joining the conversation, and by spreading the word to our allies. Californians have big hearts, and we know if our neighbors understand how bad the problem is, and that real solutions are out there, we can eradicate poverty in our state. But it will take all of us to impact change.