New Video About California’s Child Poverty Crisis

California can dramatically reduce child poverty with research-backed solutions. Legislation now in the State Senate will create a roadmap for California to cut child poverty in half over 20 years.

But most Californians don’t even know that we have the highest child poverty in the nation. That’s why we created this brand new video.

Child poverty is an invisible problem. Polling we conducted with Hart Research last year indicates that over half of Californians don’t realize we have crisis levels of child poverty in our state.

But, Californians who regularly see or hear things about child poverty are twice as likely to say that it’s a problem, and 86% of those who see it as a big problem are more likely to support efforts to reduce it.

It’s up to us to build the awareness and momentum to dramatically reduce child poverty in California.